30 april - Willem van Roosmalen
Het abstracte begrip roept meer vragen op dan antwoorden. De toegevoegde waarde van schoonheid is voor mij klaarhelder. Dat is een krachtig gevoel dat ook in anderen op te roepen is. Maar zwart op wit blijft het lastig te duiden. In het teken van de lancering van HTC’s nieuw One (M8) heeft HTC een onderzoek laten doen naar het effect van design op geluk en creativiteit. Ik bespaar je het héle onderzoek en heb een aantal interessante resultaten eruit gehaald, die je leest na de klik.
Psychological research has shown that the human brain places great importance on visual information. How we see the world strongly influences how we feel about it and how we judge the things in it.
The perception of beauty in particular can have a strong effect on our outlook – and how we view other people. Psychologists call this “The Halo Effect”.
“The Halo Effect causes us to be swayed by someone or something’s beauty. If we consider a person to be attractive we unconsciously tend to see them and their personalities in a more favourable light, believing them to be more honest or reliable than we might otherwise do. We let down our guard because we feel safe and relaxed.
A good example is jurors who found the defendants in the case they were attending to be beautiful. The defendants were less likely to be found guilty of criminal behaviour. Or received more lenient sentences. And the opposite of this can be seen in films, where the bad guys are made out to be ugly and therefore threatening.”
When it comes to design, our study shows that beautiful objects can also cause The Halo Effect. When an object like a watch or a pair of glasses looks good we believe that it will work well too. But good design isn’t just about how a thing looks…
“I write better with my favourite pen than the better designed one. Strange, eh?” Rachel (25) – Nurse, UK
For HTC, good design isn’t just about making an object that’s beautiful. It’s about combining form and function into a seamless whole.
Good design is both beautiful and functional.
Well-designed objects that are both beautiful and functional trigger positive emotions like calmness and contentment, reducing negative feelings like anger and annoyance by almost a third (29%).
Purely functional objects that are not beautiful increase negative emotions like gloominess and depression by 23%.
Purely beautiful objects that are not functional reduce negative emotions by 29%, increasing a sense of calmness and ease.
Poor functionality hinders creativity making it 45% more difficult to be creative and almost half (44%) as much fun.
— Benieuwd hoe HTC deze heeft vertaald naar haar nieuwe telefoon? Check de campagne website hier.
Fontanel Note supported by HTC